When asked to design a poster, I often find that I’m pushing against boundaries and comfort levels for clients. Sometimes the clients have good reasons for wanting poster to have particular qualities and often there are sensitivities that need to be respected among the clients’ audience. So, its a process that in the end the practical and functional aspects of the the clients’ needs win over the aesthetic concerns of the designer. Many of my favorite posters were rejected by clients and here is an example of a simple design that was rejected in favour of a more practical poster that displayed the easy simplicity of a point-of-contact medical test with immediate results.