Logos and Graphic Icons

graphic art, logos

There is something satisfying about going through the processes of creating logos and or icon graphics, although it can be a difficult challenge if one is working to get the approval of a client’s committee of varying opinions. Often, I have to verbally explain my process to get the client on board to understand why the shapes, colours and arrangements might bring some meaning to their corporate insignia.

For a business consulting firm in Vancouver – 2021

A UBC/ St. Paul’s Hospital collaboration – 2018

Logo and tagline for an SFU initiative, Community Health Solutions Research Institute

For an SFU initiative, Community Health Solutions Research Institute – 2013

Icon and wordtype for UBC’s Digital Tattoo Project – 2010

For an SFU based project – 2007

Logo for a Pilates studio fro the 90s.

For a pilates studio from the 90s.

Logo for an internet cafe that was a part of a language school in downtown Vancouver (late 90s).

For an Internet cafe that was part of a language school in Vancouver – late 90s.

Pocket Information Guides

brochures, graphic art

Sometimes the size that fits in an ID pouch, wallet or pocket, information guides are a handy tool for referencing the kinds of technical information that is difficult to recall from memory.


The compacting of many important details onto a small piece of print real estate often makes for interesting design challenges.



An accordion fold business card accommodates more information.



Rejected & then Accepted

graphic art, posters

HIV poster

HIV poster - final version

HIV poster

HIV poster - rejected

When asked to design a poster, I often find that I’m pushing against boundaries and comfort levels for clients. Sometimes the clients have good reasons for wanting poster to have particular qualities and often there are sensitivities that need to be respected among the clients’ audience. So, its a process that in the end the practical and functional aspects of the the clients’ needs win over the aesthetic concerns of the designer. Many of my favorite posters were rejected by clients and here is an example of a simple design that was rejected in favour of a more practical poster that displayed the easy simplicity of a point-of-contact medical test with immediate results.

Map in Progress: Princess Avenue Children’s Interpretive Walk

graphic art

Front panel of Princess Ave. Map

This map (in progress) for children and their families is intended to be a multilayered, informative guide to places in the neighbourhoods that have significance in an historical, cultural and recreational context. It will even include children’s favourite places and children’s photographs. This is one of many projects that Anne Marie Slater, lead artist, has conceived as part of her community engagement committment.

My part is the graphic design. Due to some funding issues, especially for printing, and delays with photo permissions and other supporting information, the project is temporarily stalled.

In addition to the cultural and historical aspects of this project, there is also an intent to raise awareness of the diversity of these areas including the fact that many children live here, in an area that is often neglected and marginalized.

Princess Ave. Map: Outside

Princess Ave. Map: Inside

Dance Company Swag

graphic art

Some items designed for the Arts Umbrella Dance Company as part of parent volunteer contribution. Some were used and ones that were not may still be used. Excluding the Emily Molnar graphic, all of the figures are dancers from the Arts Umbrella Dance Company. The Emily Molnar graphic was used to honour her when she left AU to direct Ballet BC. The shirt designs were the beginning of developing sellable swag to raise funds for the dance company. The cards were developed to thank donors and volunteers as well as to sell as greeting cards to help recover costs.

Small Posters for Conferences

graphic art, posters

Care and Advocacy; poster; digital print; 8.5 x 11 in; 2008

Care and Advocacy; poster; digital print; 8.5 x 11 in; 2008

For this poster, I used fragments of photos that were shot on a rainy, early morning walk to work along Hastings Street. It was well received and the next year I was asked to do 2 more posters. I made 2 different posters incorporating assorted photo images and was quite pleased with how they worked with the themes. Unfortunately, the client was not happy with them so they were never used.

Moral Courage; unused poster; 8.5 x 11 in; 2009

Moral Courage; unused poster; 8.5 x 11 in; 2009

Integrating Ethical Reflection; unused poster; 2009

Integrating Ethical Reflection; unused poster; 2009